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Fifty shades of grey for Irish car
buyers
20.04.18
GREY was the most
popular colour among Irish drivers buying brand new
cars last year.
Just over 47,000 people, or more than a third, chose
grey in various matt and metallic finishes in 2017.
Black was the second colour of choice, with just
over 24,000 drivers or almost a fifth, opting for
the dark, sleek look.
White, a favourite colour for several years, was
nudged into third place with almost 19,500 men and
women choosing the dazzling finish on their
hatchbacks and 4x4s, despite the dirty Irish
weather.
An analysis of Central Statistics Office (CSO)
figures shows that in fourth place it was a case of
the blues for almost 16,000 (12.4%) new car buyers.
Just over 14,500 (11.5%) people got behind the
wheels of red cars, driving the perennially popular
shade into fifth spot. |
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In the shade: Grey was the colour of
choice for 47,000 new and 15,000 used car buyers
last year. |
While nobody chose to
be pretty in pink among some 130,000 new car buyers
last year, the second-hand market was more buoyant
for the pastel shade.
Twenty people chose to buy a pink used car in 2017
but sadly the CSO don’t show how many also chose to
attach eyelashes to the headlights.
A grey finish was also popular in the 2017
second-hand car market with almost 15,000 motorists
choosing the dullish shade last year.
However, the stand-out colour among second-hand car
buyers last year was black, with 23,456 models sold.
This was followed in second spot by silver, with
almost 17,000 buyers. White came third in the used
car market with almost 14,500 opting for the
easy-to-see shade.
Blue put red in the shade with 12,494 and 7,478 used
car buyers respectively.
Researchers have examined the psychology of car
colours over the years with some theories emerging.
Grey car buyers may be calm and hard-working while
those choosing black may like to feel empowered.
White cars can signify someone who is careful and
considered while a red car owner may be dynamic with
high energy.
Meanwhile, as they say, if you’re driving white,
yellow and blue, you’re probably a guard.
Most popular new car colours 2017
Grey (47,280)
Black (24,262)
White (19,443)
Blue (15,815)
Red (14,554)
Other (5,691) |
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