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North West makes the cut 29.11.10

THE North West including Inishowen has just won a major after it was prestigiously named European Golf Destination of the Year 2011.
The award was made by the International Association of Golf Tour Operators (IAGTO) at its annual awards ceremony in Valencia, Spain. More than 1,200 industry professionals from 60 countries attended the gala dinner to reward the “exceptional contributions” to the world of golf travel, as voted for by IAGTO operators and golf travel writers. 350 international golf tour operators from 52 countries across the world voted and initially selected 20 European golfing regions before whittling down the competition to just six finalists including Fife in Scotland; the Czech Republic, Tenerife, Murcia in Spain and Lisbon in Portugal before the North West Ireland was selected as overall winner.
The 18th green on The Old Links at Ballyliffin Golf club.
Over the past few years the world’s most high profile destinations have won the coveted title including Provence and Cote D’Azur, the Algarve, Andalucia, and Turkey. John McLaughlin, general manager, North & West Coast Links Golf said: “Needless to say we are thrilled to be nominated for such a prestigious award, as it gives the links the recognition they deserve amongst its global counterparts.”
Established as a small marketing co-operative over 20 years ago, North and West Coast Links (N&WCL) has grown from just four clubs, to now being considered the premier golf marketing organisation in Ireland. It represents 12 of the finest courses in Ireland including Ballyliffin Golf Club, Donegal Golf Club, Narin and Portnoo, Portsalon Golf Club, Ardglass, Enniscrone and Connemara. Golf holiday packages are worth an estimated €1 billion annually and so far this year bookings at N&WCL have been up 40% for 2010 compared to 2009, ensuring a major golf tourism spend in the region. For more information visit www.northandwestcoastlinks.com .
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