MANAGEMENT at Highland
Radio have taken issue with a newspaper for implying
its high listenership figures are partly down to
reception problems for RTE in Donegal.
In a letter to the Sunday Business Post, Highland
Radio chief executive Charlie Collins responds to an
article in the paper's edition of July 22nd,
regarding the station's recent takeover by Denis
O'Brien's Communicorp.
"(The article) implies that reception problems for
RTE in Donegal are a key reason for Highland Radio's
success in attracting a high listenership and market
share," wrote Mr. Collins.
"This is totally inaccurate. If any transmission
problems exist for RTE, would they not also exist
for all other broadcasters in the area as well,
including Highland Radio?" he asks.
The station's chief executive goes on to highlight
that Highland also has competition in parts of its
catchment area from BBC radio stations.
"Highland Radio has been the top-ranked local
station in Ireland for the past 16 years, not
because people can't hear other stations, including
RTE, but because Highland provides them with the
service they most want to hear." |
